United Breweries Secures Trademark for Kingfisher Jingle, ETLegalWorld
United Breweries bags registration for iconic Kingfisher jingle Oo la la la la le o Few advertising refrains in India trigger such instant recognition as “Oo La La La Le O.” Long before listeners see a logo or read a tagline, the tune alone has been enough to summon the Kingfisher brand. That instinctive association […]
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